"Leadership is the capacity to translate vision into reality." — Warren Benni

     My past 15 years

October 2017 – today

Corporate Director of Sales, AVANI Hotels



With the rapid growing AVANI Hotels & Resorts my venture at our corporate office based in Bangkok covers all sales related, brand enhancements, commercial placements, sales trainings & education, pre-opening, brand exposure whereby driving regional, country and global performances for owned, part-owned or managed estates. AVANI Hotels & Resorts offers all the meaningful details that matter for a great stay anywhere, from city to resort destinations.
Blending genuine hospitality and modern lifestyle features with a passion for design and contemporary style, every AVANI experience aims to be smooth and effortless, leaving a great lasting impression.

With current 18 operating AVANI hotels and double digit project pipeline our plans are to strengthen the brand and expand our existing portfolio globally.

July 2016 – September 2017

Area Director of Sales & Marketing, IHG Oman

- Executive team member -


This role implements area sales and marketing strategic planning, communication strategies, talent pipeline development and planning strategies and various sales & revenue initiatives for the country as well the Middle East under the InterContinental, Crowne Plaza and Holiday Inn brand whereby supporting the expanding portfolio to ensure a successful platform for new openings.

June 2015 – June 2016

(1 year 1 month)

SilverTeam Recycling GmbH

Commercial Sales Director, APCE (BoD)

- Executive board member -

Within my role I work as a consultant to the board for any commercial or sales related matters. Leading the expansion within Europe and Asia with a small but dynamic team and head Global sales activities. Using modern methods of developing & motivating teams, analysing emerging markets, preparing budgets and effectively executing sales and marketing campaigns. 

- Revenue growth ahead of target by 13,2% for 2015 compared to previous year 
- Increased lead generation by 3.5% per month consistently
- Conversion rate up by 27% in 2015 compared to previous year

July 2012 – May 2015

(2 years 11 month)

Area Director of Sales & Marketing, IHG Vietnam & Cambodia

- Executive team member -
- Winner of IHG Ten Club 2014 - 

I led InterContinental Hotels Group in Vietnam & Cambodia overseeing 6 operating business units and support 3 new openings in the region under the InterContinental and Crowne Plaza Brand. Support property commercial leader and General Managers with focus on HeartBeat, Guest recognition, Problem Handling, Employee satisfaction, Brand Quality, RevPar, RGI, F&B revenues, 10 Brilliant Basics and IHG core directives (web, content and brand presence, direct booking, talent pipeline and development). Develop market and competition oriented commercial strategy plans, S.W.O.T. analysis, Annual budgets and facilitate consistent communication with IHG Global Sales offices (GSO), Regional Sales offices (RSO), IHG Marketing, IHG Development team and key stakeholders. 
Revenue Responsibility US$ 95 Mio.

April 2011 – July 2012

(1 year 3 month)

InterContinental Hanoi Westlake & InterContinental Asiana Saigon

Cluster Director of Sales & Marketing, IHG Vietnam
- Executive team member -

I evaluated and implemented tactics and activities to improve STR market performance whereby building a high motivated and goal oriented sales force by implementing structures for all revenue centre’s.
Three business units; Revenue responsibility US$ 49 Mio

May 2010 – April 2011

(11 month)

InterContinental Asiana Saigon hotel & residences

Cluster Director of Sales & Marketing, IHG Vietnam
- Executive team member -

New opening of the first multi-purpose unit with hotel and apartments within a commercial space and office tower under InterContinental Hotels Group. Focused on building efficient sales force, brand exposure & presence and driving spa, banquet, rooms and restaurant revenues. I developed effective residence standard operating procedures supported the STR performance from 5 to 2.
Revenue responsibility US$ 34 Mio

July 2007 – April 2010

(2 years 8 month)

Copenhagen Marriott Hotel

Director of Sales & Marketing
- Executive team member -

Reposition underperforming unit by changing market segmentation, improve web presence, develop functional sales force and implement operation procedures to maximise revenue streams. Develop and execute strategies, which are fully aligned with budgets and stakeholders to meet STR market one position.
Revenue responsibility US$ 22 Mio

Dec 2005 – April 2007

(1 year 4 month)

Sanya Marriott Resort & Spa

Director of Marketing
- Executive team member -

Leverage on corporate strategies whereby driving the revenues of an underperforming unit. Build strong owner relationship to ensure renewal of Management contract by exceeding performance parameters. Implement remote sales in three destinations to improve financial performances in rooms, spa, club, banquet and restaurants.
Revenue responsibility US$ 20 Mio

Nov 2003 – Dec 2005

(2 year 1 month)

Renaissance Riverside Hotel Saigon

Director of Sales & Marketing
- Executive team member -

I established with tactical inspiration a strong revenue flow with solid crisis initiatives ("bird flue") wherby building and developping a well operating sales force for all market segment. Improved Japanese market share with creative packaging and improved overall F&B revenue performance in M.I.C.E. and corporate group segment.
Revenue responsibility US$ 19 Mio

     1994 - 2003

18.01.2003 – 10.04.2003

(3 month)

Marriott Hotel, Riyadh

Director of Event Management
Member of a special Task Force

Part of a special Task Force to roll-out Sales 2000 in the Middle East, align business flows, organisation flow and coaching teams.

01.01.2002 – 01.02.2003

(1 year 1 month)

Gulf Circle Tours, Dubai

Business Development Manager

Took part of the "Gulf Circle Tours" new office opening in Dubai for the Jordanian based and owned investor. Main responsibilities included hotel contracting, group sales, group proposal, venue search, office organisation and operational FIT & Group logistics.

01.02.2001 – 01.02.2002

(1 year)

The Ritz-Carlton, Dubai

Director of Catering & Conference
- Department Head -

Led a small catering sales team with focus on revenue generation, development of stunning F&B events inside & outside the property. 9/11 crisis changed my aspiration to remain at property.

17.09.1998 – 31.01.2001

(2 years 4 month)

Renaissance Hotel & JW Marriott Hotel, Dubai

Director of Event Management
Member of a special Task Force

Director of Event Management
Catering Sales Manager

- Department Head -

Implemented sales 2000 at property and grew C&E revenues by 34% within the first quarter. Handled all catering related events on & offsite. Amended all sales & catering operation organisation including Standard Operation procedures, measurement tools, analytic's whereby ensuring seamless and error-free business flows.

Led  and embedded "sales 2000" pilot project in the Middle East for the property. Designed, planned and executed all catering related events on & offsite and opened the extension of the hotel tripling the meeting capacity and amended all sales & catering operation organisation to meet new environment. Entered valuable outside catering segment whereby designing tailor-made and unique outside events at premium.

01.07.1997 – 01.09.1998

(1 year 2 month)

Marriott Hotel, Zurich

Restaurant Manager
- Department Head -

Re-organised the take-over hotel especially in two of three restaurants (Daily & Thai restaurant) and integrated room service into the main building operation. Created and opened the Lobby Cafe concept with gift shop integration to maximize sales opportunities. Enhanced Micros restaurant system and implemented with Fidelio in all F&B related venues.

01.02.1994 – 01.06.1997

(3 year 4 month)

Frankfurt Marriott Hotel

Restaurant Manager
Restaurant Asst. Manager
Restaurant Supervisor
- Department Head -

Started in the all-day dining restaurant and developed a signature Sunday Family Brunch concept in coordination with the Executive Chef and our marketing department. Expanded the liability to 4 F&B outlets whereby managing & coaching up to 60 team members nearby the Frankfurt Exhibition hall. Worked closely with the senior report on the Champions SportsBar concept, implementation plans and the renovation of the all-day dining restaurant whereby enhancing work flow and efficiency.

     1983 - 1994

01.09.1983 – 30.01.1994

Sheraton Frankfurt Hotel

Food & Beverage trainee
- European largest hotel with 1,050 rooms and extensive F&B

Sonnenalp, Germany

Chef de partie Gourmet restaurant "Silberdistel"

Urs Huber Stucca work, Switzerland

Deputy General Manager

Gasthof Adler, Switzerland

Chef de Rang

Hotel Du Parc, Switzerland

Demi Chef de partie

Gasthof Rubihorn, Germany

Service/ Restaurant Internship

Gasthof Rubihorn, Germany

Graduated as Chef: 1987